The Risks of Selling in a Red Hot Market

The property market has surged in recent years, and the start of 2026 has brought an unprecedented level of activity—more than I’ve seen in 25 years.

While strong markets benefit many sellers, they also create challenges. For buyers, particularly young families, entering the market without support can feel almost impossible. And for sellers, there are two major risks to be aware of:

1. Selling at a High Price with Nowhere to Go

In fast-moving markets, owners may secure an excellent sale price but struggle to find their next home. This can lead to rushed decisions, purchasing an unsuitable property at a premium, or even facing a temporary lack of accommodation.

Many sellers are unaware that protective contract clauses—such as “subject to the seller securing a suitable property”—can provide valuable flexibility. We’re happy to explain how these work.

2. Not Achieving the Best Possible Result

This is the most significant risk. In the current climate, selling a property is relatively easy: price it correctly, market it well, and buyers will come. But selling should be approached in a way that that maximises the financial outcome whilst minimising unnecessary risk and stress.

The gap between an acceptable price and the optimal price can be substantial—often thousands of dollars. Our role is to help you achieve the strongest possible financial result.

Real estate marketing can be expensive, but we can show you how to significantly reduce these costs without sacrificing any marketing source.

In a buoyant market, underselling and overpaying still occur—they’re just less visible.
Have a look at the range of properties we’ve already sold or placed under contract this year: